About Ivy

Ivy Aura is more than a brand—it’s my mother’s story.
My mother, Ivy, was a South African freedom fighter. She lived through exile, carrying nothing but her courage, her elegance, and a name that became her shield. In the darkest of times, she never lost her poise, never dimmed her light, and never stopped believing in the power of standing tall.

I grew up watching her wear her strength like fine jewelry—effortless, radiant, unbreakable. She taught me that true beauty isn’t fragile; it’s resilient. It endures. It speaks without asking for permission.

Ivy Aura was created to honor her legacy. Every piece reflects her spirit—fierce yet graceful, strong yet warm. Crafted in stainless steel, our jewelry is made to last, just like the lessons she passed down: hold your head high, move through the world with intention, and never forget the power you carry.

This is for the women who remind me of her—bold, unapologetic, unforgettable.
When you wear Ivy Aura, you wear a piece of her story, and maybe a piece of your own.